So COVID-19 struck. That changed all our lives, our demand for search, and our behavior in the SERPs in ways we could have never predicted.
We expected reasonable changes in user behavior when it came to distributing clicks among the top ranking websites on Google.
- How the CTR values evolved during Q1 2020
- What shifts in user behavior caused these changes
- Which industries were impacted and in which way
- What types of searches were affected
Have a look at how the CTR changed in the first quarter of the year.
As SERP layouts continue to change, SEOs need to understand the visual placement of a result on the page and its relation to other results on that page.
In our position tracking, we are changing from counting each external link as one position to counting each element with external links as one position.
Want to see what changed and additional examples?
Find out more 👇
Visualizing trends and performance in time is crucial when monitoring data on a long term.
Charts data can now be downloaded in multiple file formats, serving multiple purposes
The Estimated Daily Traffic allows you to visualize the maximum amount of visits you'd receive by day, based on an estimate formula computed using
Avg. Monthly Searches.
The metric is both available as:
- A performance KPI in the Visibility reports, showing aggregated data by website, search engine or keyword set
- Down for each of your keywords monitored in AWR, while in the Keyword Ranking report
The Search Console metrics are now available for the selected date range, while in the Keyword Ranking report.
This becomes increasingly important when determining the search performance for larger time frames, such as 3 or 6 months.
On-demand updates have been pumped up with some speed! The new ETA for manual updates has been considerably reduced, so now, the following 3 options are available:
This is the maximum time range during which rankings are collected for the tracked project. However, the data set can be ready even earlier, depending on the project complexity.
The resources requirements remained the same, so you can collect fresh rankings quicker, at no additional costs!
Google's Danny Sullivan has confirmed that webpages which will be listed as ranking with a featured snippet will no longer be repeated on the first page of results.
This change also announced that the Featured Snippet listed on top of the SERP will also be the 1st of the Top 10 blue links listed on page 1.
Therefore, we adapted our rank tracking mechanism to meet the latest Google updates, so that now,
Featured Snippets are reported as the 1st organic position in search.
Regardless if you're after splitting one project to different frequencies or just changing tracking focus for one of the clients, you can now create more copies from one of the tracked projects in AWR.
There are 2 options you can choose from:
- Inserting the project without the rankings history
- Creating an exact copy of the tracked project (inputs + rankings history)
End of the year CTR stats overview has just been added! Check out the latest changes in CTR in the article below.
Uploading the AWR ranking reports directly to Google Drive is now easier using the direct integration feature.
You can authenticate with your Google Drive account and directly store your PDF and CSV report to Google Drive.
For CSVs, a direct access using Google Sheets is available.
The reports will be organized in Google Drive based on your client projects monitored in Advanced Web Ranking.