Roadmap
Changelog
Increased number of rows in UI keywords ranking exports
new
improved
The number of rows included in the exports generated from the Ranking > Keywords section is now higher. The new limitations are as follows:
  • for
    PDF reports
    , the export file can now contain now up to
    250 keywords
    instead of a maximum of 100 keywords as it previously could.
  • for
    CSV
    and
    XLSX
    reports, the number of rows included in the generated exports was increased from 10k to
    20k rows per file
    .
Screenshot 2022-04-18 at 11
Search volumes & other Adwords metrics available for export via API
new
improved
A new data API operation - export search volume - was rolled out and can be used to retrieve the Google Ads data.
When used, the
export search volume
API call, can either trigger a file download (in .CSV format) or return a plain text response.
Depending on the option -
searchVolume
or
trends
- selected for the
dataType parameter
, the following datasets can be exported:
1)
Search Volume data
  • Searches
    - average monthly searches a keyword receives on Google, country-wide, as reported in the last 30 days
  • Local Searches
    - average monthly searches a keyword receives during a month, narrowed down to a specific location
  • Global Search Volume
    - average monthly searches that a keyword receives across all the locations and in all languages supported by Google's Keyword Planner tool. In-depth information on this metric is available here.
Example output for
searchVolume
Screenshot 2022-04-20 at 18
2)
Search Trends data
  • Last 12 months search trends
    - the volume of searches a keyword received over the last 12 months
  • Quarterly Search Trends
    - the evolution of searches in the last three months compared to the previous three months. More details on this metric can be found here.
Example output for
trends
Screenshot 2022-04-20 at 18
To find out how to set up an
export search volume
API request please check this information here.
New Mobile SERP Feature available for monitoring: Visual Stories
new
After an intense period of testing on the US market, Google rolled out the
Visual Stories
unit for all its users.
Visual Stories is a type of search result that may appear only on Mobile devices and consists of a collection of 2, 3, or 4 Web Stories that blend video, audio, images, animation, and text that Google algorithmically selects to show to its users.
It can only appear on the first page of search results and can be positioned toward the top, middle, or bottom of the page.
Due to its format and placement on the SERP, the Visual Stories unit has the ability to occupy a lot of space on Mobile devices and SEOs should pay attention to it. For this reason, Visual Stories is now one of the types of results that can be monitored with AWR.
image
The positions of Visual Stories are being reported when tracking the
Universal version
of the
Google Mobile
search engine.
To see which keywords triggered the Visual Stories feature, just go to Ranking -> Keywords report and apply the
Web Stories
filter as shown in the screenshot below:
image
As for the other type of SERP Features, if the selected website achieved a position in the Visual Stories unit for a particular keyword its associated icon will be colored in green. Otherwise, the icon will remain blue.
image
All the links within the Visual Stories unit will be reported with the same position value, being displayed in the Top Sites report starting from left to right of the unit:
image
SERP Features available as aggregated KPI in the Keyword Ranking report & other improvements
new
improved
Displaying key metrics (such as the Visibility Percent or Score) as aggregates at the top of the Keyword Ranking report provides a general performance summary of the selected keywords set.
With this update, the
SERP Features were introduced as a new aggregated KPI
and other improvements were released too, so one can now:
1)
See the number of SERP Features already owned and discover the opportunities that lay ahead
The
SERP Features KPI tab
shows the number of Organic and SERP Features listings belonging (achievements) to the selected website but also the total number of search results listed (opportunities) by Google in the SERPs retrieved for the targeted keyword set.
Screenshot 2022-04-12 at 15
The spread of SERP Features by their type alongside the number of positions achieved from the total opportunities is also available.
Screenshot 2022-04-12 at 16
Same as for the other KPIs, the
achievements
, the
opportunities
, and the
SERP Features spread
are calculated considering the
report's inputs
- keywords, website, and search engine - and are affected by the
advanced filters
applied. Their values are updated in real-time according to the inputs and applied filter(s).
Screenshot 2022-04-12 at 16
2)
Remove the KPI tabs from display whenever in need to focus on granular data
The KPI tabs can be easily hidden so they no longer appear in the Keyword Ranking report using the dedicated hide/show button:
Screenshot 2022-04-12 at 17
3)
Spot the keywords earning an Organic position by only looking at the SERP Features column
A new icon showing the Organic rankings was added to the SERP Features column allowing one to instantly see the Organic achievements of the selected website.
Screenshot 2022-04-13 at 09
Same as for the other type of search results, if the selected website achieved an Organic position for a particular keyword its associated symbol will be highlighted in green. Otherwise, the symbol will remain blue.
Major Market Share update
new
improved
The spring brought a major update of the Market Share report as we wanted to provide an even clear image of your business's presence in SERP and how it performs in comparison with your niche competitors. You can now:
1)
Ignore irrelevant websites and focus only on competitors in your business's niche
The
Hide domains
option was revamped to
Ignore domains
. Previously, when hiding a domain, that competitor it was only removed from the UI (it no longer appeared in the Market Share report) but it was not excluded when computing the Market Share value for the Top 20 ranking domains.
Screenshot 2022-04-11 at 17
Now, when ignoring a domain, that competitor will not only be removed from the UI but will also be completely excluded when building the Top 20 competitors list and Market Share value.
One can now focus more on direct competitors and less on irrelevant domains (such as Wikipedia or Facebook) which are not related to your business's niche but occupy the first positions in SERP due to domain popularity.
Starting with the following ranking update, the ignored domains will be excluded and the next in line competitors will be automatically added to the Market Share report to fill in the list of websites occupying the Top 20 positions.
The action of ignoring domains can be undone at any point by adding the excluded websites back to the project.
Screenshot 2022-04-11 at 17
2)
Visualize the Visibility Percent of the Top 20 ranking websites
After the update, the Visibility Percent performance metric was added also to the Market Share report. Seeing the Visibility Percent alongside the Market Share of Top 20 domains is helpful in determining which domains are indeed owning higher ranking positions, not just a better share of market for keywords with higher search volumes.
Screenshot 2022-04-11 at 17
3)
Easily compare the Market Share with other Visibility metrics via the updated chart
The Market Share chart is now even more useful for competition analysis as it allows one to visualize the Market Share and another key performance indicator simultaneously.
By default, the chart displays the
Market Share
and the
Visibility Percent
but you can simply switch to a different combination by using the KPI tabs at the top. For instance, by clicking on the
Estimated Visits
tab, you can see the competitors that are likely to get a higher number of visits for the Top 20 ranking keywords.
Screenshot 2022-04-11 at 18
The chart's old visualization mode - which allows seeing the trend of the selected KPI across the applied date range - is still available. The chart's display mode can be simply changed using the dedicated switch button:
Screenshot 2022-04-12 at 14
Screenshot 2022-04-12 at 14
New filtering option for Google Search Console data: down to the country level
new
improved
With the introduction of the new filtering option, we aimed to provide a clear picture of the international markets that (may) generate the highest number of Impressions and Clicks for the keywords you are targeting.
Besides the
Device
, the data retrieved from the connected Google Search Console account can now be split down to the
Country
level.
Screenshot 2022-03-23 at 13
In the Google Data > Search Console report there are available both the
global values
calculated for
all countries
where your website appeared/was clicked in SERP or
split by the Country
.
The countries available for selection in the Search Console report are for the search engines you have added to the Project Settings > Search Engines section and for which the ranking positions are being monitored.
Screenshot 2022-03-23 at 13
The Search Console report shows the traffic data for each country across
All
devices but also for
Desktop
and
Mobile
.
Screenshot 2022-03-23 at 13
When adding a new search engine to the project, the country selected will appear as an available option in the countries drop-down menu in the Search Console report. The GSC data for the newly added country will become available within the next 24-48 hours.
💡
Splitting the GSC data by country is available starting with the Agency monthly plan and all yearly subscriptions
.
More intuitive and user-friendly date picker
new
improved
A newer, cleaner, and more user-friendly date picker was rolled out and can now be used across all UI reports when analyzing the ranking data.
With the release, we aimed to improve our users' experience while using the date picker. Some of the improvements following the release are as follows:
  • choosing a custom date range is now easier to achieve using the new format, especially if the range to be selected has several months or even years.
Screenshot 2022-03-17 at 15
  • an
    Apply
    button to confirm the date selection was introduced to ensure that the report's data properly loads.
Screenshot 2022-03-17 at 15
  • the actual update dates for which the report's data will load in comparison mode are now displayed under the range to be applied.
Screenshot 2022-03-17 at 15
Same as before, only dates on which a ranking update took place are available for selection. Otherwise, the dates will remain disabled.
New in AWR: aggregated keyword metrics available in the Keyword Ranking report
new
improved
Recently the Keyword Ranking UI report was updated in order to make it even easier for our users to see and compare
granular
and
aggregated
values and progress in time of some of the most important keyword metrics in AWR.
The aggregated values are now available also in the Keyword Ranking report and can be checked using the KPI tabs at the top of the UI report:
Screenshot 2022-03-07 at 17
The KPI tabs show the aggregated values calculated for the
keywords
(
All keywords
list or by
keyword group
), the
website
, and the
search engine
selected using the drop-down menus at the top.
Screenshot 2022-03-07 at 17
In other words, you can now see also the aggregated values recorded on a particular date alongside the trend of the
Visibility Percent
&
Score
,
Average Rank
,
Searches
,
Local Searches
,
Global Searches
,
Click Share
, or
Estimated Visits
for the keywords listed in the ranking table below the KPI tabs.
Screenshot 2022-03-07 at 17
Besides the report's inputs - keywords, website, and search engine - the KPIs are also affected by the
advanced filters
applied. The aggregated values are being updated each time according to the filter selected.
Screenshot 2022-03-07 at 18
Market Share calculated for Branded/Non-Branded terms & down to custom URL/subdomain
new
improved
The Market Share formula was recently updated so you can see the percentage of estimated visits calculated for:
1) both
Branded
and
Non-Branded
keywords.
The Non-Branded group is a category, different from the keyword groups you can manually create, that automatically appears in your project.
The Non-Branded group includes all the keywords added to the project that were not marked as Branded.
As the keywords are assigned to the Branded category, they will be subtracted from the Non-Branded one.
By comparing the Market Share generated by your branded and unbranded keywords you get a clear picture of how much
visibility
you own as a
brand
versus as a
business
(operational entity) within your industry.
Screenshot 2022-02-02 at 15
2) a
custom URL
or
subdomain
on your website.
Previously, the overall Market Share was calculated for the entire domain, regardless of the project's main URL and selected aliases.
After the update, the project's Market Share is based on an
exact match
formula. This means that, the Market Share is calculated considering only the URL added as the main website of the project and if the case, the additional URLs added as aliases.
When matching positions with the websites found on SERPs, the project's main alias is the one that controls how the URLs are being considered, instructing the application to report the ranking positions solely for the web page of interest. If additional URLs/subdomains are added as aliases, the ranking positions for these pages are reported too.
The Market Share now works as described above for both the main the competitors' URLs you manually added in your project settings. These are the websites highlighted with a green line in the Market Share report.
Screenshot 2022-02-04 at 09
For the competitors that are extracted automatically from the two pages of the SERPs gathered for your keywords, the Market Share will continue to be calculated based on all URLs found in the Top 20.
Screenshot 2022-02-04 at 16
The new Market Share formula is useful especially in two situations:
  • when in need to see the
    Market Share generated by all brand's appearances on Google Search
    . Facebook pages, YouTube videos, or the GMBs can be added as aliases to the project were tracking the website to have an even more clear view on how many visits you can expect to get from the total organic traffic opportunity, and how that compares to the competition.
  • when promoting multiple products on a website and need to see
    the Market Share generated by each product category
    . By monitoring each product category, besides the estimated visits that category can generate, you can see the direct competitors that outrank you in that particular niche.
The Market Share report is available for the Pro, Agency and Enterprise monthly plans, and all our yearly subscriptions including Starter.
New advanced ranking filter: Title links changes
new
Starting with November 2021, the differences between the SERP & URL Title Tag are automatically detected by AWR.
Now, the
title links changes
was added as an advanced filter to the Ranking > Keywords report.
As its name suggests, this filter allows us to see the search listings for which the title links have been altered between the 2 update dates used for comparison in the above mentioned report.
Screenshot 2022-02-01 at 15
The
title links changes
filter comes with 2 options you can use to filter the ranking data.
Screenshot 2022-02-01 at 15
  • Changed
    - the search listings for which a different title is shown during the 2 updates used for comparison will be displayed when applying this option
  • Not changed
    - when selecting this option, the search listings with consistent titles will be shown.
To see how the title links changed, the filter needs to be used in combination with the
Title Link
column:
Screenshot 2022-02-01 at 15
When enabling the
Title Link
column, you can compare the titles from the 2 updates selected and see the differences:
Screenshot 2022-02-01 at 15
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