Google's
Deals
SERP feature - which enables searchers to quickly find the best deals and offers for products or services they are looking for - is now available for monitoring with AWR. This comes as a great addition for marketers who want to keep track of the performance of their promotion pages on Google search.When users type a query related to products and services on Google's mobile SERPs, they may come across the Deals feature, which displays a selection of relevant offers. Usually, the Deals group occupies a prominent placement among the first organic search results, rendering them easily visible and accessible to users.
The pages featured in the Deals group, as for the other search results, are based on a series of factors, such as the relevance of the query, the quality, and popularity of the offer, user's location or search history.
To track the Deals results in AWR, one needs to use the
Google Mobile Universal
search engine. This version of Google can be added to a project from the Project settings > Search engines section.
💡
When the Universal version of Google is being monitored, AWR will report the positions of Organic entries and other types of results such as Deals, Local 3-pack, Featured Snippets, PAAs, Apps, Images, Job Postings, etc. as ranked, if they are found in the SERP. Detailed information regarding Google's search preferences and features that can be monitored using AWR can be found
here and
here.While tracking the Google Mobile Universal search engine, the keywords which have generated the Deals feature can be promptly recognized with the aid of the
SERP Features
filter:
When looking at the filtered results, the
SERP Features column
shows the features that are present in Google's Mobile SERPs for each keyword:
As the promotions featured in the Deals group are part of the same search result element, they will be reported on the same ranking position when found in the SERPs obtained from Google:
