Starting June 2021, Google announced that Page Experience will be considered a search ranking factor, as measured by a set of metrics called Core Web Vitals and other real-life experience measuring KPIs.
The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience.
Advanced Web Ranking comes to help with a brand new dedicated report -
Page Experience
, so you can start measuring and improving your web performance scores right away!
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Quick preview of the Page Experience report metrics
For now, the following widgets are available for the index URL of your main website, for both Mobile and Desktop user agents:
  • General Performance score
    - the overall performance score as calculated based on all Web Vitals checked metrics.
  • Core Web Vitals metrics:
CLS
(Cumulative Layout Shift) – detects homepage content shifts by combining shifts of all elements upon loading.
FCP
(First Contentful Paint) - marks the time at which the first text or image is painted.
LCP
(Largest Contentful Paint) – the amount of time it takes for a browser to load the largest block of content on your homepage.
TBT
(Total Blocking Time) – the length of time your homepage is unavailable for data input.
Speed Index
- how quickly the contents of a page are visibly populated.
  • CrUX report,
    presenting an overview for the last 28 days of browser interaction with your website, when it comes to performance and accessibility
  • HTTPS checke
    r - checks and validates whether your website is being accessed via a secure HTTPS protocol or not.
The wonderful thing about the new report is that it shows real-time changes in metrics.
You can make changes, re-audit your site and then see how the improvements affect the metrics before they actually start to affect users and Google rolls out the new relevancy algorithm.
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