Lots of new features and improvements were pushed at the beginning of the year,
so here are the most important highlights added in February:
Reporting
- Fresh new AWR report templates! You'll find a new, more condensed, and insightful report layout in all the pre-set report templates available in AWR.
The new templates can only be used for newly created reports, while your existing templates are just as you made them. Nothing has changed there.
- A new report widgetis now available to use for your reporting dashboards:Keyword Ranking Multiple Updates. With the Multiple Updates widget, you can highlight your keywords' rankings at different moments in time and analyze performance over a specific time range.
Performance tracking
- The HTML SERP view is now much more comfortable to scan with the latest visual enhancements made. SERP Features indicators, results pixel height & above the fold marker have been added.
- For the Performance view on your Home dashboard, you can now also include the Visibility Distribution metricthat helps you make a more accurate evaluation of your organic visibility in search.
- New options have been added for setting up ranking alerts. You can now set alerts for rankings that increased/decreased by a certain amount (%), to get triggered across multiple search engines, alerts that are automatically disabled after firing once, or that only get triggered for unique inputs at each update.
Data exports
- With the Visibility API and CSV exports, you will now also get the Estimated Daily Traffic metric for your projects.
- The Export Ranking API has been improved, with two new data columns being now included in the API export output: Local Search Volume and Estimated Daily Traffic.
New Search Engines
- New YouTube Videos and YouTube Channels search engines are ready to track with AWR for all the countries we support YouTube tracking.
- The DuckDuckGo search engine is now available for tracking for two new countries: AU and UK.