[AWR CTR update] Google CTR in the time of COVID-19
So COVID-19 struck. That changed all our lives, our demand for search, and our behavior in the SERPs in ways we could have never predicted.
We expected reasonable changes in user behavior when it came to distributing clicks among the top ranking websites on Google.
  • How the CTR values evolved during Q1 2020
  • What shifts in user behavior caused these changes
  • Which industries were impacted and in which way
  • What types of searches were affected
Have a look at how the CTR changed in the first quarter of the year.