UX/UI

When viewing all projects, if more information fit in less vertical space, it would be easier to scan the page and see how each project was performing. The extra space occupied by each project now makes it less useful for monitoring all the projects since it creates lots of scrolling. Your UX/UI language using sparklines could easily allow for a denser layout. The "management" tab has a vertically denser layout, but shows only 1 metric, visibility. If the density of the management tab had the metrics of the performance tab, it would be a great view to use when scanning across multiple websites. Additionally, on the Management tab, if you sort by change in visibility it does not distinguish between gains and losses, it just ranks based on the biggest change, which makes the list less useful.

When adding new keywords later on in charts it looks like e.g. the ranking is raising. But in fact I’ve got just added new keywords. A note at the charts would help these peaks – and I seem to remember that this feature existed in an older AWR version (before app design)

Date selection for custom range is annoying because you have to click on both dates again, even if you only want to change one value - otherwise it is not taken over. Better two separate fields for start and end date (e.g. like on Google Search Console). And it would be helpful to clearify the start and end date bubble, they look similar. :-)

Add ability to change white label interface language to other languages than English (French, Spanish, etc).

Add a label to each keyword where the translation can be added. For example if you are tracking a keyword in Arabic, you can hover over the keyword and it will show you the English translation you entered